PROBLEM

As Brasia Bakes gained momentum through word-of-mouth and social media buzz, founder Brasia Lewis recognized the need for a stronger, more cohesive brand presence to match her bakery’s growing success. While her desserts spoke for themselves, her visual identity and marketing strategy lacked the professional polish needed to compete in a crowded industry and reach customers beyond her local Dallas community. To elevate Brasia Bakes and align it with her heartfelt story and commitment to quality, Brasia needed a simple, memorable logo, a 30-second brand commercial tailored for social media and cross-platform distribution, and a visual marketing strategy that could scale. This commercial would not only showcase her passion and product quality—it would become the cornerstone of her brand's storytelling, enabling her to connect with new audiences, establish brand recognition, and stand out across both digital and traditional media channels.

PROCESS

We started with a story-first approach, scripting a heartfelt 30-second commercial that captured Brasia’s journey from passionate home baker to beloved local favorite. To strengthen her visual identity, we shot high-resolution photos and video of Brasia in action, baking, packaging, and styling her treats, while incorporating her logo and brand elements throughout. The filming focused on authenticity, highlighting real moments with Brasia and her family. Upbeat music and natural kitchen sounds were carefully chosen to evoke emotion and keep the tone warm and inviting. After reviewing Brasia’s feedback, we refined the transitions, voiceover, and visuals to deliver a final cut that felt polished and personal. The commercial was then launched across Instagram, TikTok, YouTube, and Facebook using platform-optimized formats, captions, and branded thumbnails for maximum reach and impact.

RESULTS

The commercial generated immediate buzz, drawing thousands of views within its first week and significantly boosting Brasia’s local and online brand presence. Viewers connected with the authenticity of her story, building stronger emotional ties that translated into repeat customers and brand loyalty. Custom cake orders surged, with a 40% increase in inquiries during the first month alone. The polished, professional look of the spot elevated Brasia’s brand perception, positioning her as a premium baker ready for press features, collaborations, and growth. More than just a one-time campaign, the commercial has become a cornerstone of her marketing strategy, setting the foundation for future promotional efforts and e-commerce expansion.